(001)
The foundation that gives me direction and purpose. It’s about remaining curious and understanding the brand, audience, and message at a deeper level, defining why something moves before deciding how it moves. It ensures every visual, movement, rhythm, and transition supports a clear idea that resonates with intent.
Doing
The hands-on stage when I bring ideas, brands and products to life. It’s where thinking turns into movement, composition, timing, and rhythm shape emotion and meaning. This phase blends technical precision with creative instinct, translating strategy and concept into polished, moving visuals that connect with audiences on a deeper level.
Implementing best practices in process and methodology and deliver against business and customer needs. Define and evolve motion and audiovisual language across business surfaces like brand, product and marketing.
Guide motion design efforts across teams, including strategy, planning, working with cross-functional partners. Build, expand and levarage the use of motion design systems, style guides, patterns, and asset libraries in motion design deliverables.
Creative direction, design, animation, video editing, sound design, versioning & localisation of high-quality motion and video content for social channels including Meta (Instagram & Facebook), TikTok, YouTube, and LinkedIn.
Integrate motion into user experiences and craft UI motion behaviors and animations that orient, guide, and add delight for customers. Prototype and deliver expressive, high-impact animations that bring interfaces to life.
